From November 13–14, we attended SwampUP Europe 2025 – JFrog’s flagship event that brings together developers, security specialists, and DevSecOps professionals from across the continent. Two days filled with deep technical insights, great conversations, impressive keynotes enriched with… let’s say nostalgic bathroom fixtures and radio electronica.
Stunning Venue, Delicious Food – and a Touch of Retro Charm
The event took place in an 5 star setting with excellent food and perfectly organized sessions at the JW Marriott Berlin.
The guest room’s stylish old-school faucets reminded us of the Art Nouveau past. Together with two analog radio dials alongside the shaver power outlet they built a humorous contrast to the cutting-edge discussions around AI, automation, and software supply chain security happening on stage.
Technology Highlights: Key Announcements from JFrog
As expected, JFrog used the event to unveil several major innovations that will shape the future of DevOps, AI security, and software supply chain management. The 2025 announcements were ambitious, bold, and full of substance.
1. Shadow AI Validation
A groundbreaking capability designed to detect unmanaged or uncontrolled AI models and API calls.
It helps eliminate dangerous “AI blind spots” and enables security teams to enforce guardrails proactively.
2. JFrog AppTrust
Evidence-based policies that act as automated, frictionless governance gates.
More compliance, fewer manual interventions.
3. The Evidence Ecosystem
JFrog announced new partnerships with Resolve Security, Control Monkey, Zeva, and Styrk, forming a connected ecosystem of evidence-sharing solutions that strengthen security decisions across the pipeline.
4. JFrog Fly – the world’s first Agentic Artifact Repository
A truly innovative leap: an agentic repository capable of autonomous decision-making and action, opening the door to a new era of intelligent automation.
Networking & Community: Two Colleagues on Site
Our team was represented by two colleagues who took the opportunity to connect with partners, customers, JFrog experts, and fellow attendees.
Whether during coffee breaks, sessions, or evening events – we formed valuable new connections and strengthened existing ones.
Evening Highlight: Mentalist Lior Suchard
One of the most memorable moments was the Thursday evening performance by world-renowned mentalist Lior Suchard.
From mind-reading to uncanny predictions, his act left the audience both amazed and delightfully unsettled.
Be sure to change your card PIN number when you’re called up and don’t forget how to read snake and frog.
Our Takeaway
SwampUP Europe 2025 delivered a strong mix of networking, innovation, vision, and practical insights. The newly announced platform capabilities show clearly where AI security, automation, and software supply chain management are heading.
We return inspired, energized, and ready to bring these insights into our daily work.
